What Is Off-Page SEO?
Building Your Site's Authority Across the Web
Off-page SEO refers to actions taken outside your website to impact search engine rankings. It's about building your site's reputation, authority, and trustworthiness in the eyes of Google — primarily through high-quality backlinks from other reputable websites.
Think of backlinks as "votes of confidence." Each quality backlink tells Google that your content is valuable and trustworthy. The more authoritative votes you have, the higher you'll rank.
#1
Ranking factor — backlinks
3-6x
Higher CTR with strong authority